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CLIENT: Karla Colletto

PROJECT: Create a direct mail piece to promote the designer and her newest swimsuit collection.

Karla Colletto

Karla Colletto
Each letter of the alphabet featured a distincton that Karla Colletto's collection offers.

The back of each card paid off the featured letter and something unique about one of Karla Colletto's designs.

This card featured the history of swimwear.

To demonstrate Karla Colletto's fashion-forward design, this card highlighted the history of swimwear design.

M is for metallic

M is for metallic

U is for ultra-violet

The back describes this amazing swimsuit.

CLIENT: JEA (A Jacksonville electric and water company)

PROJECT: Educate customers about conserving with CFL lightbulbs, so they take steps toward reducing their consumption.

JEA print ad featuring a dragonfly made from a CFL lightbulb.

Bird nest holding a CFL lightbulb.

A tulip with a CFL as the bulb.

CLIENT: Amtrak

PROJECT: Promote long distance trains to African-Americans. (Artwork by Helen Desouza)

The copy describes the experience of riding on a long distance train.

CLIENT: Killian’s Irish Red

PROJECT: Get people to consider Killian’s Irish Red despite the fact that it’s not a true Irish beer and it’s American-made.

The Irish are very proud people. But I wanted to show how everyone in this world deep inside has a little Irish in them.

Killian's Irish Red

Even eating Lucky Charms makes you a little Irish.

The smallest Irish things count.

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